App marketing is a well known term but when it comes to pre launch app marketing, few of us would have heard of this word. Strange but true!
Pre release app marketing is an area of expertise in itself and is one of the most essential determinant components of any app’s success or failure. If we stick to the facts then approximately thousands of apps are launched every single day on Play store from Google and App store. This doesn’t end here. There are hundred other app stores in existence and they also host 1000+ of apps, which equates to millions of apps already available for users! The app world is risky and cluttered, seriously. No matter how innovative, useful and tremendously marketed your app, chances of getting ignored and buried under the dead apps are always there.
App marketing is a process which has turned into a tradition for all the app developers. It offers little new help now days. So what exactly do we need to make our app noticed and stay ahead? Pre release App marketing is a new tool which lets you get creative, call success and see around the bend. To outshout your peers, you need to start early, plan a perfect launch, and create buzz. Here are a few smart steps that you must take in order to garner accolades for your app.
Engage in Advance:
Keep the people, audience and customers notified about the gist of your ideas and your plan of App. In fact, you can create a landing page where you can describe what all your app is and the center of the inception. This will help to collect users in advance and make contact with the potential customers and users who might become a champion for your app tomorrow. Actively get engaged with users on social media platforms and create brand ambassadors. You can offer them discounts, free stuff or exclusive access to convince them and let them do the rest for you.
Start Marketing long before the launch:
The moment you have finalized the idea of app development and put the work on the track, start marketing it. Pre-release app marketing starts from day 1 and serves as a foundation for your app’s popularity and success. You can initiate the efforts from the existing customers, friends, relatives and clients. It will give a soft start which usually ends up hitting the milestones in future.
App Press Release is the way to go!
App launch press release and Pre launch press release are different and fall under the App Press release domain. Since we are focused on former one, that’s why we need to lay emphasis on “Why this app?” rather than telling the journalists “what the app does”. Rule out the passion and obsession and send such a strong message that everyone gets glued to the piece of information. Grab the necessary data; describe a problem, its solutions and lastly why you are the right one to solve the issues. Give out necessary and real details like dates, algorithms, foundation etc.
Give a Sneak Peak:
People, no matter which country they belong to, love visuals and that’s why it’s always a great idea to give into some visuals of your apps. This might include what you app will look like, what will be the features and so on. You can add these visuals or snapshots in your blogs, an essential communication media with users and visitors which also improve search visibility. A post describing what the app will do and images added alongside not only makes an interesting read but also embeds your name into the mind of reader. You can also throw a preview version for your users.
Influence and Collect:
Try to get along with famous personalities and let them use your app, early. Promote this news on what so ever media you can, launch page, social media, App press release and blogs. It helps to build trust and credits. Moreover, their comment (positive) will help you get noticed and grab eyes for many unlikely users. Do not underestimate the power of e mails. Keep on collecting id as much as you can and send them newsletters. It might help in long run.
Hope these smart steps will take you ahead with your idea and sport a good rank among successful apps. Happy App Marketing!!
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