App Store Optimization, is the basic and very single factor that influences the success or failure of any app.
The best part about the same is that it doesn’t costs much and can be adopted at free of cost. Here are few awesome ASO tips that will give you the opportunity to garner new users for your game or apps.
Icon is the way
The very first impression on the user is laid via icon. Your potential users and installers most often judge you on the basis of the icon. Simply said, its time when “People judge a book by its cover”. It’s quick, easy and valuable for your app store marketing. Keep in mind these few things while you designing your icon:
Just like your name is crucial for your identity, an app’s name also matters, a lot! Do not underestimate the power of Naming while planning App store Optimization. App store searches are the most preferred method of finding new apps or games.
Screenshot are important for in app marketing as they give an insight to your app functionality and working. These influence the decision of installing the apps and thus are considered to be a prime piece of promotions for your app.
Remember Reviews and Ratings
A positive testimonial helps to convince users about the app performance, stability, and popularity. You can ask your relatives, family or friends to add their reviews, positive reviews to the app page. The reviews must sound authentic and is much more powerful than any other media. Also that, you must also try to be interactive with current users and ask them for their inputs.
Testing and Analysis
The real app store optimization starts here and it also improvise the ASO tips working to one more step. You must keep your eyes things, elements, test the keywords working, screenshot effects, and analyze the results for further improvements.
Conclusion
All the time, our ultimate goal is to improve our app store ranking and earning from the app we are developing. App store marketing service providers also gives the service of app store optimization for improving the app store visibility by using the truly ethical techniques. It is highly advised to follow the above tips to get the top position over other apps and to achieve the victory.
The best part about the same is that it doesn’t costs much and can be adopted at free of cost. Here are few awesome ASO tips that will give you the opportunity to garner new users for your game or apps.
Icon is the way
The very first impression on the user is laid via icon. Your potential users and installers most often judge you on the basis of the icon. Simply said, its time when “People judge a book by its cover”. It’s quick, easy and valuable for your app store marketing. Keep in mind these few things while you designing your icon:
- Avoid using any text as it only drives the user’s attention away!
- For strong impression, stick to using single element. It should be the center of attraction for the icon or logo.
- No matter whether you change platform or media, use the same icon for branding yourself as it retains identity and reflects stability.
- Be creative, use correct format, size of icon, resolution and file extensions for best results and outputs.
Just like your name is crucial for your identity, an app’s name also matters, a lot! Do not underestimate the power of Naming while planning App store Optimization. App store searches are the most preferred method of finding new apps or games.
- The first 25 characters are important as the users get to see them at first and they have most impact.
- Do not sound just like any other app in store. Be unique and out of the box no matter how hard is that
- Using keywords and enhance the SEO.
- URL friendly characters are always welcome and avoid using trademarks or copyright symbols.
Screenshot are important for in app marketing as they give an insight to your app functionality and working. These influence the decision of installing the apps and thus are considered to be a prime piece of promotions for your app.
- Use every screenshot that depicts the functionality of the app.
- Try to use the highest resolution images as there is no excuse that can justify the low quality image use.
- Try to put the best screenshots at first slot. The screenshot must be appealing and attractive
- Choose the right category for your app.
Description should be prioritized
The description of your app is best way to improve the app store optimization and in app marketing rank. While some people might say that it doesn’t matters but truth is far away from this statement. Now when we are talking about description, few things must always be kept in mind- An average user reads the first three sentences and that’s why it must be focused.
- Add your social proof be it blogs, attention, blogs, reviews etc. It must be readable and enjoyable.
- Include the benefits, features and all the important descriptive material within.
Remember Reviews and Ratings
A positive testimonial helps to convince users about the app performance, stability, and popularity. You can ask your relatives, family or friends to add their reviews, positive reviews to the app page. The reviews must sound authentic and is much more powerful than any other media. Also that, you must also try to be interactive with current users and ask them for their inputs.
Testing and Analysis
The real app store optimization starts here and it also improvise the ASO tips working to one more step. You must keep your eyes things, elements, test the keywords working, screenshot effects, and analyze the results for further improvements.
Conclusion
All the time, our ultimate goal is to improve our app store ranking and earning from the app we are developing. App store marketing service providers also gives the service of app store optimization for improving the app store visibility by using the truly ethical techniques. It is highly advised to follow the above tips to get the top position over other apps and to achieve the victory.