Successful App Marketing Techniques – App Store Optimization & App Press Releases

Irrespective of how brilliant your idea for the application is, if not marketed well in a manner that it reaches maximum number of people, the app would always fall short in today’s world of pomp and show. Because of this reason, services likeapp store optimization and app press release have started to hold prime importance, especially before the launch of an application.

App Store Optimization:

This is becoming a very widespread phenomenon which helps developersin getting their apps in front of people. App Store Optimization is an activity aimed to drive more traffic to the application page in the stores which in turns results into more downloads. Since today nearly 63% of applications are discovered within the app store and maximum downloads happen there itself,app store optimizationhas become extremely important. The whole process of optimization has become so detailed that one need professionals like preapps.com where expertsdesign andimplement techniques that improve the discoverability across app stores. 

App Press Release:

This is another step that helps in creating hype about the applications, whether new or old. App press release also helps in making a wide audience aware about the functions, USP and other related facts of the application. Press release, in the true sense is usually for the media who help spread messages to the end users. Though now - a - days there are alternative press releases for the end users as well. Since the competition is so widespread, app developers need services of professionals for writing press releases as well. This requirement is not just because of the language and content of the releases but also for the database to which these releases are to reach. Professionals help send these to the users and thus generate exposure for the application. 

Both these activities, app storeoptimization as well as app press release, are two of the most efficient and effective means of promoting an application and thereby have begun to play very important role in marketing of applications.