Wednesday, 14 October 2015

Leverage the Benefits of Pre Release App Marketing

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App marketing is a well known term but when it comes to pre launch app marketing, few of us would have heard of this word. Strange but true! 

Pre release app marketing is an area of expertise in itself and is one of the most essential determinant components of any app’s success or failure. If we stick to the facts then approximately thousands of apps are launched every single day on Play store from Google and App store. This doesn’t end here. There are hundred other app stores in existence and they also host 1000+ of apps, which equates to millions of apps already available for users! The app world is risky and cluttered, seriously. No matter how innovative, useful and tremendously marketed your app, chances of getting ignored and buried under the dead apps are always there.

App Marketing


App marketing is a process which has turned into a tradition for all the app developers. It offers little new help now days. So what exactly do we need to make our app noticed and stay ahead? Pre release App marketing is a new tool which lets you get creative, call success and see around the bend. To outshout your peers, you need to start early, plan a perfect launch, and create buzz. Here are a few smart steps that you must take in order to garner accolades for your app.

Engage in Advance:
Keep the people, audience and customers notified about the gist of your ideas and your plan of App. In fact, you can create a landing page where you can describe what all your app is and the center of the inception. This will help to collect users in advance and make contact with the potential customers and users who might become a champion for your app tomorrow. Actively get engaged with users on social media platforms and create brand ambassadors. You can offer them discounts, free stuff or exclusive access to convince them and let them do the rest for you.

Start Marketing long before the launch:
The moment you have finalized the idea of app development and put the work on the track, start marketing it. Pre-release app marketing starts from day 1 and serves as a foundation for your app’s popularity and success. You can initiate the efforts from the existing customers, friends, relatives and clients. It will give a soft start which usually ends up hitting the milestones in future.

App Press Release is the way to go!
App launch press release and Pre launch press release are different and fall under the App Press release domain. Since we are focused on former one, that’s why we need to lay emphasis on “Why this app?” rather than telling the journalists “what the app does”. Rule out the passion and obsession and send such a strong message that everyone gets glued to the piece of information. Grab the necessary data; describe a problem, its solutions and lastly why you are the right one to solve the issues. Give out necessary and real details like dates, algorithms, foundation etc.

Give a Sneak Peak:
People, no matter which country they belong to, love visuals and that’s why it’s always a great idea to give into some visuals of your apps. This might include what you app will look like, what will be the features and so on. You can add these visuals or snapshots in your blogs, an essential communication media with users and visitors which also improve search visibility. A post describing what the app will do and images added alongside not only makes an interesting read but also embeds your name into the mind of reader. You can also throw a preview version for your users.

Influence and Collect:
Try to get along with famous personalities and let them use your app, early. Promote this news on what so ever media you can, launch page, social media, App press release and blogs. It helps to build trust and credits. Moreover, their comment (positive) will help you get noticed and grab eyes for many unlikely users. Do not underestimate the power of e mails. Keep on collecting id as much as you can and send them newsletters. It might help in long run.

Hope these smart steps will take you ahead with your idea and sport a good rank among successful apps. Happy App Marketing!!
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Tuesday, 13 January 2015

How to Enhance the Number of Users Towards Mobile App?

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The first big hurdle that a mobile app developers face is to enhance the number of users. It largely depends on how well the app has been built, and how useful it is for the users. The app development companies certainly want to have more and more people downloading and running their apps. Apps are not built with the mentality of setting them up and forgetting them. They need to be optimized, marketed, and exploited properly to attain success in the mobile app market. 

The app developers find it difficult to attract and lure more and more customers towards their apps because the customer of today is wise and erudite enough about the major and minor facts of the internet and technology. You might have a supporting website, app store optimization, or advertisements; you also might have prepared, dedicated attractive pages on social networking sites, and app review submission sites, but what next?? What else you should keep in mind to attract more and more customers? Take a look. 

Fresh content with regular updates: 
The customers might download your app on the basis of advertisements, recommendations, and by self-browsing the internet. After, the customer has your app in his phone, it becomes your duty to maintain his interest in your app by providing him right kinds of stuffs, which are useful for him in relevance with the app. Releasing new updates and app press releases on a regular basis along with a fresh and precise yet valuable content is extremely. It is essential to strike a right and appropriate amount of balance in the timings of your updates. 

App demo video: 
A right kind of experience for the users is to have a look at the demo videos of the apps before making any purchase. This visual exhibition of the app actually showcases and add on more strength in the power of the apps on platforms like YouTube and Vimeo. For the demo of the app, an apt creativity, clear voice-over, good video tool, and noiseless background music are worthwhile. By displaying the trouble and the challenge solving power of your mobile app, you can easily and quickly attract more and more customers. This is an amazing way of showing the true worth of your app to the world. 

Screen-shots: 
Exhibiting clear and unique screen-shots of your mobile app gives a clear picture of your app to the user. Screen-shots gives an idea to the user about the quality of graphic and images that have been used in the app. Screen-shots have the ability to say more than what a well-thought and briefest description could say about the app. For example, Fit Spotting app or BriefMe app on Preapps.com has uncluttered and immaculate screen-shots that clearly defines the purpose of the mobile app. 

Temporary deals and discounts: 
If you initially have a paid app, you can offer some discount and temporary deals to attract and enhance the traffic on your mobile app. Also, there are many sources that publish news and latest stuffs about the new apps, games, etc. These platforms are great at giving a recognition to your mobile app as well, and attract many people who keep a track of such sources. 

It is obvious that every kind of traffic source would be taken into consideration by the app developers for the success of the apps. But, in the end focus your attention on the loyal users as well. Keep a track of the characteristics and nature of your audience, and make sure that they have a consistent interaction with their app. Also, get acknowledged about the sources to market your apps well.
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Friday, 18 April 2014

Infographic : Do's and Dont's of Mobile App Marketing

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There are several things that should every app developer keep in mind in order to market the app. These do's and don'ts will help in getting more downloads.


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Wednesday, 26 March 2014

Successful App Marketing Techniques – App Store Optimization & App Press Releases

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Irrespective of how brilliant your idea for the application is, if not marketed well in a manner that it reaches maximum number of people, the app would always fall short in today’s world of pomp and show. Because of this reason, services likeapp store optimization and app press release have started to hold prime importance, especially before the launch of an application.

App Store Optimization:
http://www.preapps.com/app-store-optimization
This is becoming a very widespread phenomenon which helps developersin getting their apps in front of people. App Store Optimization is an activity aimed to drive more traffic to the application page in the stores which in turns results into more downloads. Since today nearly 63% of applications are discovered within the app store and maximum downloads happen there itself,app store optimizationhas become extremely important. The whole process of optimization has become so detailed that one need professionals like preapps.com where expertsdesign andimplement techniques that improve the discoverability across app stores. 


App Press Release:
http://www.preapps.com/app-press-release

This is another step that helps in creating hype about the applications, whether new or old. App press release also helps in making a wide audience aware about the functions, USP and other related facts of the application. Press release, in the true sense is usually for the media who help spread messages to the end users. Though now - a - days there are alternative press releases for the end users as well. Since the competition is so widespread, app developers need services of professionals for writing press releases as well. This requirement is not just because of the language and content of the releases but also for the database to which these releases are to reach. Professionals help send these to the users and thus generate exposure for the application. 

Both these activities, app storeoptimization as well as app press release, are two of the most efficient and effective means of promoting an application and thereby have begun to play very important role in marketing of applications.
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Monday, 10 March 2014

Upcoming New Android Apps

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Every day there are new Android apps that come in and like everything else, even for these new apps every one of us likes to be on the know how. There are a lot of websites like the preapps.com that allow one to keep in touch with the latest happenings of all mobile platforms like the iOS, Android and even Windows.

Android being a mobile platform that is growing by the day; a lot of new apps are planned for it every now and then. A few of thesenew Android appsthat are coming in, in the month of March are:

Music Apps:
  • MP3 Mobile Down: This is a digital service that will give you access to nearly 25 million tracks and also allow direct music download to your phone and sharing with friends.
  • THENEXTAR: This is an independent music video network that will allow you to access music by all artists from across the world. You can pick the city and indulge into the music from that area. This would give incentives to fans as well as new artists looking for platforms for their music.
  • Mymusictrack.com: This would be another one of the new Android apps coming in for the music lovers. This will also be available for iPhone and with mymusictrack.comone would be able to download and stream music collections anywhere and everywhere without USB cables.

Social Networking:
  • BroadTags: This new Android app will give one a quick means to keep up to date with all that’s happening around. This will allow you to follow hashtags thereby helping you join in with people of one mind.

  • Reevly: With so many new apps launching for social media, Reevly will also be another one giving people a chance to connect with those sharing the same interests. It will also allow people to share reviews for everything ranging from events to movies, products, businesses etc.
Games:
  • MeanBallZ: Out of all new apps coming in the games category, this one is the most awaited one as it combines various sports and where 1 – 4 players can play alongside as a team or simultaneously. It’s fun and will have over 300 levels with interactive levels posing obstacles as well as power-ups.
http://www.preapps.com/new-all-apps/meanballz/674

  • Smash IT! Adventures: This would be another of those funky adventure games where you use finger to smash enemies and explore levels. In this new app, you will join a witch on her adventure to save fluffy animals. Allowing play with friends and championship mode will make this new Android app quite interesting and another one of those relaxing games. 
http://www.preapps.com/new-iphone-ipad-android-apps/smash-it-adventures/738

  • Frakle Ultimate 3D: This new Android app will be one of the most challenging dice games where you would be able to challenge yourself. Frakle Ultimate 3D, another of the new apps launching for iPhone as well as Android will give you hours of fun with family and friends. 
http://www.preapps.com/new-iphone-android-apps/farkle-ultimate-3d/645

For all the Android users, it’s time to hold tight as from the looks of it, the month of March will give all a chance to rock, roll and play!
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Monday, 24 February 2014

New game apps provides best entertainment

The modern mobile devices such as iPhones and Android always keep you busy and entertain from its excellent features. There are so many applications in the entertainment category so you can choose the excellent device to keep your mood running with crazy ideas. You can find millions of new entertainment apps with varied features in it. You can choose the best apps from various categories.

http://www.preapps.com/new-entertainment-apps


Are you thinking about the best entertainment apps? Here are some of the latest new entertainment apps for you. The Bloom.fm gives you the stunning access to thousands of streaming based radio stations. You can use this app to listen your favorite music with your mobile device. The another entertainment app for you is TVCatch up app. It offers you to access to more than 50 live TV channels that are absolutely free. You can also watch some of the promotional videos and reviews in your phones or tablets. The top most entertainment app is the MoboPlayer. It is also the best gesture control entertaining apps for you to explore this. Some of the other new entertainment apps include PlayerPro Music Player, Netflix, Flipps HD, Spotify and SketchBook Mobile.

If you are not aware of the new apps, you can get the information from the website and the demo videos. The videos provide you with the latest features, ratings, price and other related things. The skilled and extremely talented developers help you to choose the proficient services for the new entertainment apps. Ultimately you can cherish the entertaining and powerful tools in several domains. These apps provide the best entertainment.  There are many apps that are free; you can download and install the entertainment apps for your devices easily.
http://www.preapps.com/new-game-apps

Do you love games? There are so many new game apps for you to get the best entertainment. Some of the games also contain voice chat that helps to get the best entertainment ever. There are over 100000 free games for you to enjoy over the iPhones. Asphalt 8, Letter press, Jetpack Joyride, Super monster, Hero academy, train yard express, triple town, real racing 3 are the best iPhone new game apps for you. You can understand the steps to play the game easily with the help of instructions provided in the game app. The mechanism and tactics of these games can be easily understood. You will absolutely have a great time by playing these games.  

You can choose the games that are absolutely free. All you need is to slide a finger over the screen to play the game based on its rules and themes. Trace is one of the inventive and sweet games for you to navigate with the hand drawn obstacles. You can also erase and draw your own platforms in order to assist your progress. The new game apps are the responsive and fast for you to explore in an efficient manner. These are the fun, addictive, frantic and great looking game for you. Download and start playing it to get the most entertainment.
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Friday, 24 January 2014

Make Your App Successful By Realizing All Essential Elements

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Due to the presence of nearly a billion of individuals who set to own Smartphones in the future, the global mobile app marketplace is now enhanced and prosperous more than ever prior. There are so many a survey made that expects such predictions for the upcoming years. The marketplace is tremendous, the options still countless, but with a huge competition in the market, it becomes difficult for us as app developers for achieving the kind of App success we have dreamt of. So, it is necessary to realize and try what types of things which creates apps a success and growth in the market.
http://www.preapps.com/app-success-stories

As every other object that can be sold, apps have to be distinct and innovative in the targeted industry. In today’s time as I have assumed that a number of most influential apps for Smartphones are unsuccessful in nature. This is due to the fact that these apps launched some extraordinary latest ideas. These are simply because these made a more demanding app to their users, which is what it acquires in order to turn into a top seller in the app store

Understand the important aspects

To create a successful app, is taken as the spending amount of time and money in building a precious house for yourself.  As for building houses for ourselves, we must realize their aspects also such as decoration, paints, protection, materials used and many other things. The similar is true for success for different apps. The best way to make handy and innovative apps for different mobile devices is astonishingly effortless, all we need to accomplish is to pay complete attention to the app details. We can take recommendations from numerous App success stories that are proven to be true for different apps such as Angry Birds, Instagram, Words with Friends and Shazan or so on

An app which will able to attract the users and also supports the company in order to get profited is taken as a successful app in the mobile app industry, as per my opinion. Some important aspects about the app successful nature are mentioned below

Create awarenes

Once are done with the app development process, we need to create the audience aware of our app. We can complete this task with the help of effective mobile app advertising techniques and strategies. With this, we can permit the users to download, rate and review our apps

Know the user’s needs
Maintaining the success is the true deal for developers after making a successful app. The acceptance of users to an app depends on numerous factors. We need to understand all the essential factors related to the App success.

Fast loading time
There is a need of offering the highest speed loading time for the app in order to load or download by the users. It will create the user interest in your app
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